Building Information Modeling (BIM) has currently emerged to be the most innovative methodology across the construction sector.
Fremont, CA: Rapid technological advancements, coupled with the fierce competition in the construction market for offering better services, have stimulated profound change in using innovative methodologies in the construction industry. BIM provides an intelligent digital representation of buildings to support the diverse activities throughout the lifecycle of projects, bringing about a wide array of benefits for various aspects of the delivery process. Although BIM has gone through significant technical advancements, its adoption across the industry is still low, mostly because of the necessity of a substantial change across the 25 supply chains, as well as risks and challenges associated with this change.
Why Owners Love BIM
Research indicates that owners who adopt BIM into their workflows are satisfied, with 93 percent of owners saying it improves the quality of the final design. But while owners value BIM on the job, experts say many contracting companies aren't doing enough to market their BIM skills and set themselves apart from the competition. Indeed some experts say demonstrating BIM skills and the know-how are a necessary prerequisite even to be considered.
How Contractors Can Market BIM Skills
Demonstrating the leading edge is crucial for construction companies to not only set themselves apart from the competition but also maintain the existing clients. The loyalty of the customer is crucial since 80 percent of a company's future revenue will come from just 20 percent of the current customers.
Why BIM Helps Keep Existing Clients
It is essential to not only use BIM in presentations, but also as the company expands its BIM capability, to market those skills to the existing clients, and also explain to them how those skills benefit them. For instance, companies can send out notices to existing clients, letting them know that the firm is now working with clients using intelligent 3D models. Then explain how those skills help the complete project team work faster and smarter, which in turn saves time and money.