8 DECEMBER - 2020CONSTRUCTIONTECHREVIEW.COM8FIGURE 1. THE DIGITAL CONSTRUCTION LIFECYCLEIN MYOPINIONBUILDING THE PRESENT, CREATING THE FUTURE CHANGING THE WAY WE CREATE OUR BUILT ENVIRONMENTBY MENNO DE JONGE, DIRECTOR DIGITAL CONSTRUCTION, ROYAL BAM GROUPDigital is our normalThe world of construction is changing fast and there is no stopping digitalization. Royal BAM Group is embracing Digital Construction and we have earned ourselves a reputation in the market as a leading player in the construction world's digital revolution. Our slogan, `We build it before we build it', is testament to the numerous innovative digital initiatives, ranging from 3D printing to virtual and augmented reality and from BIM to the use of smart algorithms to collect data. We create the present built environment (physical) while we are creating the future built environment (digital).Digital Construction enables us to manage our clients' expectations more effectively. We also need Digital Construction to manage our projects more safely and efficiently and to realize better project outcomes. It's absolutely necessary to guarantee our company's future. Digital is our normal! Digital Construction focusses on our primary processes across the whole lifecycle of projects, from tendering till delivery of projects. The Digital Construction lifecycleThis image visualizes BAM's project lifecycle and is used to explain how we apply Digital Construction technologies with the ultimate goal to digitize and digitalize our building practice throughout the project lifecycle. Digitization is the process of converting information from a physical format to a digital one, whereas digitalization is the process of leveraging that digitization to improve business processes. Of course we are not on our own, we need to involve our stakeholders and supply chain partners, which are mentioned in the circle as well. It is certainly not only about applying digital technologies, it is also about clarifying our processes and results and upskill our workforce to reach our end-goals. Digital and Physical The image also shows the Digital and the Physical side of our project lifecycle. In BAM we use the credo `we make it (digital) before we make it (physical)', or `we build it before we build it'. In other words; we prepare our projects in a digital way and create a Digital Master that is used as input to build our projects in a physical way. A Digital Master is an accurate digital representation of a building/facility and it serves two purposes. One, it helps both the end user and the builder to visualize and understand what to expect as an end product. And two, it can be used to assist a project team in planning the building methods, and associated techniques and processes. A visual representation helps in identifying constructability issues well before the project
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